According to Pantone, the Fashion Color Report Spring Makeup 2015 is, “a movement toward the cooler and softer side of the color spectrum. It’s an ethereal mix of understated brights, pale pastels and nature-like neutrals.” This season’s palette appears to be softer and fresher as compared to Pantone’s previous color palettes. Emily Katz, award-winning makeup artist and image strategist, believes the tranquil effect of the colors should not go unnoticed. “I think there’s a drive in the world for people to find something that’s a little more calming on their bodies, on their faces and in their environment.” If there’s one word to sum up spring and summer trends, it’s natural. Jaclyn Peresetsky, CEO, esthetician and color specialist at SkinPerfect Image Wellness Spa in Columbus, Ohio, notes, “natural-looking makeup is so prevalent on the runways.”
“This season there’s a little more fun, a little more play of color with a ‘60s touch to it. It brings color and personality back into makeup,” says Alphonse Wiebelt, co-founder of Muse Beauty.Pro. The Scuba Blue and Tangerine added an electric vibrancy to the palette, he adds. The rest of the Pantone Spring Makeup 2015 color palette provides minimalistic, soft hues to disconnect us from the tensions in the world. Marsala—the “it” color. Pantone’s most prominent color of the year, Marsala, proves to be a fan-favorite amongst makeup experts and spa professionals. The rich, bordeaux shade has a sophisticated, yet natural earthiness that complements almost any skin tone. “Marsala is more of a universal color because it works with warm and cool skin tones, which is great because there’s warm and cool colors in the color palette,” says Peresetsky. Versatility is key with the Marsala shade. “There are a lot of Marsala-toned lipsticks, such as berry and plum tones,” says Katz. “It’s a very retro color—a brown, almost earthy wine. There’s a lot of variations of the Marsala tone that work for a lot of different skin types.” As complexion-compatible as Marsala is, “a lot of people will be afraid to try the Marsala shade as an eyeshadow,” explains James Edward, founder and president of J. Edward Beauty. “Show them the versatility of the color by giving them a pop of [Marsala] without scaring them.”
Skin is in
Skin care professionals can jump for joy this season—the spring makeup 2015 on the runways fully embraced a clean, natural complexion so make sure to steer clear of heavy foundation and contouring by keeping the skin light and fresh. “This is the time for skin care professionals to push facial services because the trend is clear, clean glowing skin. If there is a foundation, it’s mixed with moisturizer to give it a glowy finish. There’s nothing that looks heavily powdered, that’s not what’s going on,” says Katz.
With a natural complexion on trend, it’s simple to recreate the runway look. “A natural face doesn’t have to look perfectly flawless,” explains Peresetsky. “Have more of a moisture-tint to even out the complexion.
Just wing it
A winged eyeliner with a thick line works in black and in Pantone’s Scuba Blue and Classic Blue. To accentuate the liner, “use an eyeshadow shade in Toasted Almond or Custard, which are very wearable eye colors,” says Katz. For the older clients who want to try out the trend, make it a thinner line. The wing needs to be a lifted up at the outer corner of the eyes, explains Katz, so the eyeliner won’t overpower their face and they can still rock the look. For clients that are nervous to try a blue eyeliner, remind them that, “if it’s going to make the whites of the eyes look brighter, it’s going to wake up the eyes,” says Edward.
About the Author – Danielle Spence graduated from North Central College in Naperville, IL in 2014 where she studied journalism and was the editor-in-chief of The Chronicle and NCCLinked. Spence has been published in various regional publications, including Today’s Chicago Woman and Naperville Sun-Times. She can be reached at firstname.lastname@example.org.