Recently I was ask by one of my stockests do we really need to stock or sell a toner they are no longer used by other companies. It is true that many cosmetic companies do not offer toners in their range and fashion magazines, dermatologists, and even cosmetics salespeople are confused and have out of date information about toners. They simply dismiss toners as an optional step and they could not be further from the truth and not giving their clients the best treatments available. When media, doctors and sales personnel are not trained or up-to-date with how a fantastic, well-formulated toner can provide exceptional benefits to their clients skin they would never not let any client walk out of their office without it.
Once you understand how toners work and how this simply product can aid in achieving a healthy, radiant glowing skin you will fall in love with toners and it will be the one product that you will carry in your handbag everyday. Toners are extremely versatile and have huge benefits to the skin. Under the Zen DeJour Skincare Range the toner is the only product that can provide all three benefits “ Cleanse – Feed – Protect”. Before we exam the modern day tonners, we will look at the history.
History of Toners
Toners were in the beginning, formulated to be used after cleansing to restore skin’s pH as many soaps and cleanser had high pH that were damaging/irritating to the skin. Toners calm and reduce the irritation affects of the cleansers. Studies have shown that the skin does recover on it own to its normal pH within an hour. With today’s cleansers formulated closer to the skin the need for toners to adjust skin’s pH is reduced considerably.
Today’s Toners
What we do know is that after cleansing, the skin does need is a range of ingredients that can restore, feed, repair and protect the skin. A toner helps to remove any residue cleanser, ensure the pH of the skin is at an optimum to receive valuable ingredients such as antioxidants, vitamins, proteins, amino acids, and humectants. The right toner can give your skin all of these ingredients with one quick dose right after cleansing and reapplied throughout the day to refresh, hydrate and feed the skin. Skipping the step of using a toner is cheating your skin of more of the beneficial ingredients it needs to become healthier and vibrant. A toner that contains state-of-the-art ingredients has been proven to smooth, soften, calm, and repair skin. When a toner is well formulated, you should make it an essential part of your skincare routine as the benefits can be felt and seen almost instantly.
Oily or Acne Skin: With any products for oily or acne skin you must ensure that it is not alcohol or menthol based as this will only dry the skin out an thus increase the oil production and send the skin into a hopeless cycle that will worsen the condition. Using the wrong toner on oily, blemish-prone skin guarantees you’ll see more oil, overall redness and longer-lasting red marks, and possibly a dry, flaky surface with oily skin underneath.
The best toner for oily or problem skin are those whose ingredients that reduce inflammation, help repair skin’s surface, make skin feel smoother, and not excite the oil production. For very oil skin types, a great toner can be used as a moisturizer during spring and summer. Ingredients I like to see in a toner for Oily and Acne Skin is Aloe Vera, Glycerin, Anti oxidants, Vitamins E, Anti-inflammatory (Witch Hazel, Salicylic Acid, Lavender)
Dry or Sensitive Skin: For people with dry and/or sensitive skin typically needs a product that will reduce dryness and redness and soothe the skin. The best toner for dry or sensitive has the same base ingredients as the Oily and acne skin toners, Aloe Vera, Glycerin, Anti oxidants, Vitamins E, B3, Soothing ingredients – Rose Water, Oatmeal, Chamomile, Cucumber, Calendula, Honey.
Combination Skin: If you have oily on your forehead, nose, and chin and dry to normal on your cheeks and jaw area, then you have classic combination skin type. Then you need a toner that will not aggravate your oily areas and over dry the cheeks and jaw areas. Using a toner that is of combination of the above two will benefit you skin.
Today a toner is a fantastic delivery system of valuable skin nutrients and is a valuable step in your skin-care routine, whether your concern is anti-aging or you’re struggling with dryness, excess oil, sensitivity, or the dual nature of combination skin. Toners are the new delivery systems of vital skin health ingredients.
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