ALDI Australia are launching an exclusive anti-ageing skincare range in their stores, tailored especially for mature women. The range has been a hit in the UK with rave reviews.. The luxury skincare line boasts a selection of products for under $25. ALDI management stated LACURA Cuvée Royal has been developed by top European skincare experts and dermatologists have said it will help to ‘smooth and revitalise’ skin while being competitively priced in the market. ALDI’s belief is what’s special about their product is that they use grape seed extract (the same used in premium French wine) and injected gold.
ALDI new Lacura Cuvee Royal, is it Really Luxury?
Firstly let’s point out the first problem with their marketing campaign. Grape seed extract is not used in any wine especially premium French wine. The closest it gets is being a byproduct of wine making. Second point with Gold at over $1100 per ounce and their product is selling for less than $25 there is not going to be very much gold in the product that will be able to provide any benefit to the skin.
The question is why does ALDI’s skincare range gets great reviews by its users. Why? Grape seed oil is gentle oil easily absorbed, light on the skin and is used in many cosmetics as a carrying oil for more complex ingredients. Grape seed oil is extremely rich in beta-carotene and vitamins D, C, E. Also it’s packed with essential fatty acids like palmitic, stearic, and linoleic acid. Biochemical research into grape seed oil has found to help remove free radicals and promote the restoration of collagen at the cellular level, making your skin feel more firm and minimizing more signs of damage.
So I have used the cream for 1 week so far but have found it light, absorbs well but after a week my skin was dry and thirsty for a product that delivers more than just a carrying oil. For someone that is not using any products they would find this product a reasonable moisturizer and would deliver the appearance of reducing wrinkles. It is a good simple range with great marketing fluff but not a luxury product.