Are You Putting Your Clients at Risk Because of Lack of Product Knowledge

Recently I was in a situation where the head trainer unleashed students to perform facials on each other without giving them product knowledge training. I was horrified. This lecturer was putting them in harms way. One of the skincare item contained Salicylic Acid and if you are allergic to Aspirin you can have an major allergic reaction to the product. It is very important for professional skin therapist to have full knowledge on all skincare that they have available to them to help them solve their clients skin concerns plus to not harm their clients. Clients need to know that you have the competence knowledge to guide, direct, recommend, or select the best option or choice for them, regarding the product and service that you are going to offer and perform on them.

The 7 top reasons for professional product knowledge.

  1. Know what the skincare can and cannot do.
  2. What skin type and condition it is recommend for
  3. Know the Unique ingredients of the product.
  4. Know the results that you have seen or expect to see using the product
  5. Know what other products complement the main product.
  6. The contract-indication of using the product
  7. What to do if the client has an adverse reaction to the product.

“Winging it” or “fake it until you make it” with regard to product knowledge is no longer an acceptable strategy.

Understand your products are vital so you can successfully address your client’s needs, questions, challenges, dissatisfaction or issues. This is especially true when you’re dealing with complex products you need to learn what you need to know as quickly as you can. Product knowledge is a vital sales requirement if you are to compete successfully and acquire satisfied customers. As a therapist should be able to recommend the appropriate skin-care products for their client to use at home. Knowing the ingredients of skincare products is vital for your success and clients skin.

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debra spence
Debra Spence is a Qualified Medical Aesthetician, Cosmetic Scientist, Lecture and Author. Owned of an Australian National Award Winning Medi Spa. Now is concerntrating on Education of Skin and Skincare plus provideing advance treatments to her private patients. Plus developing Zen Dejour a Result Based Cosmeceutical Skincare Range and Dermal Solution Private Lable Professional Skincare.

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