Napoleon Perdis launched his makeup studio in Leichhardt, Sydney in 1992 plus his makeup academy in 1993 he then created his own makeup line only three years later. Napoleon also released his own makeup manual, Forever Flawless and by 2011, he owned 73 stores across Australia and New Zealand and was stocked in the well known department stores in America.
Napoleon Perdis told the Sydney Morning Herald newspaper ‘I am just sick and tired of sucking eggs, which is what I’ve been doing for 11 years in America.’ He had became a bean counter which was faraway from his passion of beauty.
The reason for shutting his flagship stores, warehouse and a loss of 120 jobs is a financial one. Napoleon Perdis stated “We survived America for 11 years, we survived the greatest economic collapse America has seen in generations.” After 11 years of competing in the USA market he decided to walk away and focus his efforts in Australia, New Zealand and merging markets in the Middle East using Dubai-based Luxuria Trading, to do the distributing.
What does this mean for our American consumers? It is predicted that they will see Napoleon Perdis products disappear from the shelves of Niemen Marcus, Nordstrom, Bergdorf Goodman, Dillard’s and Target. Loyal customers will have to go online and purchase through the Australian Website and pay for freight.
But it’s not all bad news for Australia’s well loved and awarded makeup artist. Napoleon is currently building a house for his family, wife of almost 25 years Soula-Marie and his four daughters, in his ancestors’ homeland of Greece and leads the beauty looks for fashion shows including the resent Myer Autumn/Winter runway show in Melbourne.